 Facebook Business Page |
 Linked In Profile |
It’s all about the Search Engine
Glenn Earls the owner of GEWEB began a career in the Yellow Page industry in 1993 with GTE Directories. GTE Directories was at that time the largest yellow page publisher in the country.
The print yellow pages was the original search engine, when you needed something you opened the book!
In the last 10 years the print yellow page product has dramatically declined in usage by consumers and has significantly increased in cost to the business owners who advertise.
Consumer use of Print Yellow Pages & Internet forPurchasing Decisions (Buyers) |
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| 10-15 years ago: | 2007 Research Study | 2009 Research Study |
| 85% of consumers used YP when making a buying decision |
Print YP Usage by Buyers 18.3%
Internet Usage by Buyers 12.7% |
Print YP Usage by Buyers 19.1%
Internet Usage by Buyers when making a Purchasing Decision – 39.5%!!! |
Advertising and Marketing have Changed
Many Businesses who have been advertising for years in print yellow pages often find themselves with a yellow page program that has increased in cost to the point that it is no longer cost effective to advertise.
Over the last 10 years, utility yellow page rates have more than doubled! Not to mention all the additional directories that have flooded the market… At the same time retail charges for goods and services have barely kept pace with inflation.
Businesses know they are spending too much on yellow pages but don’t know where to turn or what to do about it and are afraid to make a change that might impact their business. It is because of this, that the end result in most cases is improperly purchased ads and misspent advertising dollars.
Yellow Page directories are just not as effective as they once were. The main reason is the internet.
The Internet is the advertising and marketing meeting place of the future!
The internet works just like the Yellow Pages.
When a Buyer has a need they look for a business to fill that need.
TMP Directional Marketing and comScore in their annual joint “Local Search Usage Study” found that following online local searches, consumers:
- Most often contact a business over the telephone (39%)
- Visit the business in-person (32%)
- Contact the business online (12%)
Buyers research the product or service they are interested in on the internet before they make a purchase!
GEWEB is a web development and design company located in Vancouver WA with a primary focus on small to medium sized businesses. We serve clients in Vancouver Washington and beyond. We also will provide services to other areas as we are available. We provide professional quality web development and design. We design Websites with a “hand holding” approach. You the client can actually be involved in your website design from start to finish with the entire project.
GEWEB exists to bring quality business websites to the marketplace. Whether for e-commerce or just for information about the products and services a business has to offer. We want to see our clients have a professional representation on the internet that will be an asset and a tool for the business.
